Informing the Community: Plane of Pills Media Event 2016

To earn media attention and spread the word about the epidemic of painkiller overdoses, the Ventura County Rx Abuse & Heroin Workgroup hosted a press event on May 18, 2016, to unveil the Plane of Pills campaign. Featuring concerns by the CA Department of Justice and the Ventura County Sheriff’s Office, resulting stories in local papers, radio and social media increased awareness of the enormity of the painkiller overdose problem. The workgroup is a multiagency collaboration, including the Medical Examiner, Public Health, Sheriff’s Department, Behavioral Health and others committed to reducing Rx drug-related problems. Featured speakers included Mike Small, California Department of Justice, CURES Program Manager, Gary Pentis, Undersheriff, Ventura County Sheriff’s Office and Patrick Zarate, Ventura County Prescription Drug Abuse Workgroup Chair.

The mission of California's Controlled Substance Utilization Review and Evaluation System (CURES) is to facilitate safe prescribing and dispensing of controlled drugs to minimize prescription drug related deaths and injuries. Local prescribers are registering and utilizing the CURES 2.0 at increasing rates. The interactive CURES database provides the highest level of prescription drug monitoring available. It discourages “doctor shopping,” reduces overprescribing, contains information on the prescribing and dispensing of controlled substances, including opioids, and protects patients who require painkiller medication. Our objective is to encourage and facilitate CURES registration and utilization with local education, on-site training, and promotion.

Read more at California's Prescription Drug Monitoring Program (CURES) Media Event

 

plane of pills poster



©2020 Ventura County Behavioral Health • Hanstad Consulting • Website: Idea Engineering